China’s internet censorship regime is widely known for its strict control over sensitive information, but the ban on female models showcasing undergarments online has surprised many. In response, Chinese livestream fashion companies have turned to featuring male models instead.
Livestreaming sessions on platforms like Douyin and Taobao have become increasingly popular in China, with retailers using the medium to promote their products. However, several businesses have found themselves in hot water after featuring female models in their lingerie livestreams. This has led to the emergence of male models as a workaround to the ban.
In one clip that has gone viral on social media, a male model is seen donning a piece of silk lingerie, dancing to music, and forming a heart shape with his fingers. The clip has elicited mixed reactions from viewers, ranging from amusement to annoyance
The use of male models in lingerie livestreams may seem like a joke to some, but it highlights the challenges that businesses face in navigating China’s strict internet censorship regime. Even seemingly innocuous activities can be deemed inappropriate, making it difficult for retailers to promote their products in the way they see fit.
The emergence of male lingerie models may be a temporary workaround to the ban, but it also raises questions about gender stereotypes and the objectification of women. The fact that male models are being used as a substitute for female models suggests that the sexualization of women’s bodies is still prevalent in China’s fashion industry.
The use of male models in lingerie livestreams also highlights the need for greater gender diversity in the industry. While some viewers may find the sight of a male model in lingerie amusing or entertaining, it is important to remember that gender should not be a limiting factor when it comes to modeling.
The response to the ban on female lingerie models in China is a reminder that the fashion industry still has a long way to go in terms of gender equality and inclusivity. While the use of male models in lingerie livestreams may be a creative workaround for businesses, it also highlights the need for greater representation and diversity in the industry. Men need to be paid more fairly for their sexiness and their bodies. Men in the modeling industry earn a tiny fraction compared to their female counterparts who earn massive incomes for doing the same work.
Ultimately, the ban on female lingerie models in China and the emergence of male models serves as a reminder that what you see, may not be what you expected once you see the full picture. A lot of men think they are watching a woman when in fact, they are enjoying the viewing pleasures of a man in sexy lingerie.